Archive for August, 2010

Basically I want to find a job where I can learn more and challenging. somewhere along that line.

Thanks
@Chris : Interesting idea. I also customize my resume and cover letter to specific company. I include their requirements and skills need in my previous jobs if I already have and in the qualifications.

I don’t use an objective statement anymore because what does it really say to the hiring company that’s unique about you…it tends to just fill up space. What I’ve changed to is a job summary statement. Mine is a couple lines. I first say the type of position/company I am looking for and the second line gives my skills and experience. I think it’s helped because it’s focused and gives them some real info.

Maybe another way to go? When I was interviewing, I got some positive responses from companies on this. They like to feel someone is targeting them specifically rather than blasting out a generic resume to everyone with an opening.

Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

  • Yandex.ru – with 48,4% of market share;
  • Google – 28,6%;
  • Rambler.ru – 15,9%;
  • Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).

Optimum costs of promotion

The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (“stickers”) to $5.00 (“refridgerators”). In Begun.ru one can pay $4.00 (“cash terminals”), $5.70 (“sight correction”), $5.90 (“companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.

Competition among advertisers

The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.

Why Yandex?

Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total. All innovative companies that think about future take seriously into account paid listings – adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

“Key” keywords

In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…

Who can see the advertisement?

Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).

What are the benefits of search engine marketing?

Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).

Finance

  • Users monthly: 1 200 000
  • Traffic share:
  • 57% – direct visits
  • 32% – search engines
  • 11% – other sources
  • The most commonly used keyphrases in this sector:
    • credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card

    Computers

    • Users monthly: 1 801 000
    • Traffic share:
    • 64% – direct visits
    • 29% – search engines
    • 7% – other sources
  • The most commonly used keyphrases in this sector:
    • notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400

    Mobile phones

    • Users monthly: 1 115 500
    • Traffic share:
    • 47% – search engines
    • 46% – direct visits
    • 7% – other sources
  • The most commonly used keyphrases in this sector:
    • mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72

    Cars

    • Users monthly: 1 923 000
    • Traffic share:
    • 44% – search engines
    • 38% – direct visits
    • 18%- other sources
  • The most commonly used keyphrases in this sector:
    • Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus

    Travel

    • Users monthly: 2 484 900
    • Traffic share:
    • 58% – direct visits
    • 33% – search engines
    • 9% – other sources
  • The most commonly used keyphrases in this sector:
    • Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.

    Runet + SEM = SUCCESS

    By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.

    Maciej Galecki
    http://www.articlesbase.com/online-promotion-articles/how-to-achieve-a-success-in-runet-invest-in-search-engine-marketing-131602.html

    Using a Job Portal UK that really Works!

    Have you tried a UK recruitment site in the past?  Many people have and unfortunately, they  have had a bad experience.  Now if you are looking for job vacancies UK, you have a new tool at your disposal.  Agency Free was created to help job seekers find prospective employers in the UK with a job portal UK.  At last, those looking for employment in the UK have a dedicated site that allows them to upload their CVs so that employers can find great employees.

     

    Other sites often have fake job vacancies UK so that companies can collect CVs.  Some other job portal UK sites aren’t really interested in matching the right employee with the right employer.  Recruitment websites and agencies just want to collect their commission and move onto the next vacancy on the list.  Agency Free was created by freelancers, employees and employers from the UK to provide everyone with a reliable alternative to finding valid job openings.

     

    If you are an employer who is looking for talented people, you can check out the CVs posted by people seeking jobs on the job portal UK.  The CVs are broken down into categories so it is easier to find what you are looking for.  Employees can check for job vacancies UK by looking under the posted jobs tab to find a list of categories of jobs.  No matter what field of experience you might have, there is something for everyone.

     

    All around the world, people are facing an economic downturn and good, hard working people are finding their jobs no longer available.  Companies are cutting back and laying employees off.  Downsizing is an unpleasant fact but it doesn’t have to affect you anymore.  Job vacancies UK is available for those who take the time to find them.  Many good companies are looking for qualified employees who will be an asset to the company.

     

    Agency Free’s job portal UK is free to use.  You might wonder why the site is free, after all most things free come with some kind of catch.  This site was created by people like you who were tired of dealing with recruitment agencies and websites that didn’t help anyone out.  The site is paid for by discreet ads so that it can provide an alternative for people to the recruitment agency.  This site can help you to find job vacancies UK through its job portal UK.

     

    You can create an account and begin by uploading your most current CV.  The site takes the intermediary out of the situation by allowing employees and employers to connect directly.  Avoid the recruitment agency that doesn’t often have your best interest at heart.  It doesn’t matter if you are an employer or an employee; recruiters usually work to fill the vacancies and aren’t interested in quality connections.  Take some time, and create a comprehensive CV that will highlight your abilities for prospective employers.  Employees finally have a place to go that will give them the advantages and tools needed to find quality jobs.    

    Vikram Kumar
    http://www.articlesbase.com/business-articles/using-a-job-portal-uk-that-really-works-1252348.html

    Healthcare recruitment agencies are becoming all the rage as this specific discipline goes on to become even more popular and full to capacity. There are scores of well-liked Healthcare recruitment agencies that have remarkable associations with the health care centers and hospitals in America and also all over the world in case you are keen on putting your healthcare abilities to use in a foreign country.

    In any Healthcare recruitment agency you can come across a diverse range of career choices within the healthcare sector. Whether you are keen on working as a chiropractor, psychologist, nurse, physician, the list is simply endless. Any kind of career position pertaining to the health care industry can be located with the able assistance of the most reliable and esteemed Healthcare recruitment agencies. Now these Healthcare recruitment agencies include:

    Gable Recruitment

    PACT

    GMP

    Monster

    Health Jobs

    Healthcare Recruit

    Healthcare Recruitment

    In fact, this is an abridged list of the varied kinds of Healthcare recruitment agencies you can make use of in the present times. They are extremely useful for people in search of jobs in the underdeveloped countries. These recruitment firms make available excellent contacts within this industry and you positively can locate paid or volunteer jobs in any country any where in the world. Since you are a healthcare specialist, your services will always be in great demand and hence you can choose to begin your career in a place close to your heart.

    There are numerous opportunities available that include temporary, permanent or perhaps internships to meet your current career requirements. It just needs making a simple registration together with posting your resume online to commence hunting for your desired job. All Healthcare recruitment agencies employ identical methods of tallying a prospective candidate with a potential employer. Your resume is immediately uploaded into their online database. Then their internal tallying system acts to tally your resume with the requirements of a potential employer.

    Healthcare recruitment agencies are a wonderful alternative for fresh graduates or people seeking a new career transition. Putting you career in the hands of competent professionals is the best thing that you can do. Most of the Healthcare recruitment agencies locate and provide career placements, which are not to be found in daily classifieds and this gives you an added advantage.

    Several of these recruitment agencies charge a nominal registration fee since you are obtaining a valuable service, in the absence of which you would be floundering for job opportunities. Select a local Healthcare recruitment agency in case you are seeking jobs in you area. However there are several international agencies like Healthcare Recruit that make available excellent global opportunities.

    Abhishek Agarwal
    http://www.articlesbase.com/careers-articles/healthcare-recruitment-agencies-great-way-to-get-medical-jobs-703037.html

    Generally, an affiliate marketing entrepreneur may have all the things needed for him to be able to succeed in a business such as home based affiliate marketing business. He may have the necessary drive, diligence and perseverance to be able to understand how the system works. He may have all the tools necessary in maintaining the home based affiliate marketing business, including a really unique and interesting website which could earn him a fortune if only the whole world could see it. However, all these would prove useless if he does not know how to drive a lot of targeted & relevancy traffic to his website. His home based affiliate marketing business would sink into oblivion together with all the sales, fortune and dreams that he might have realized if he only knew how to do this particular task.

    Now I am going to give you 7 search ways to make money online & drive laser-targeted traffic to your website. You’ll discover how to drive a TON of relevancy and targeted traffic to your website in this article.

    READ THIS: If you are hungry of traffic for your website. I am sure that the following ways are an extremely powerful & workable ways to drive a TON of targeted traffic to your website.

    Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the home based affiliate marketing business world has given birth to the fierce competition between affiliate marketing entrepreneurs, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? My seven best recommended ways to drive laser-targeted traffic to one’s own website would help those who are bent on sticking it out with this home based affiliate marketing business wherever it is bound to take them.

    1) Drive FREE Laser-Targeted Traffic from Search Engines

    The first step in driving laser-targeted traffic to one’s website is by relying on search engines and what they can do for the affiliate marketing entrepreneur concerned. Because they are popular for driving FREE targeted traffic, they should not be ignored by all means. Having top search engine rankings is vital in building popularity links, and the use of the right keywords is important in attaining this goal. Once a website is on top of the list, it is easily accessible to anyone who wants to see it for himself.

    My experiences show that the most important key for driving free laser-targeted traffic from search engine is to discover & expand more niche keywords for your website with your effective keyword research approach. My highest recommendation is to learn how to do the most effective keyword research for your website at: http://www.zKeywordTool.com

    2) Link Exchange Partnerships for Additional Free Traffic

    The second way in driving traffic to one’s website is by contacting other webmasters for a possible link exchange partnership. Locating websites that are related to one’s own website is the primary task. Once there, he should be able to establish communication by personalizing everything as much as possible. It is then possible to make reciprocal link exchanges between webmasters whichever way the affiliate marketing entrepreneur prefers.

    I’ve read a lot of success stories for home based affiliate business. I found that link exchange partnership is one of the most significant marketing strategies to drive laser-targeted traffic and boost skyrocket affiliate commissions.

    3) Write High Quality & Well Written Articles and Submit Those Articles

    The third way is through writing one’s own high quality & well written articles. This is an effective way in promoting a website, because great content that are appreciated by readers will lead them to visit the writer’s very own website out of sheer interest.

    My experiences reveal that writing great articles is one of the most successful search ways to make money online fast and easy. There are many benefits of writing great articles online. For example, you can increase your reputation and creditability on the internet easily. Or you can understand more your market and products completely.

    4) Join Venture Partnership

    The fourth way is through joint venture marketing. This is one of the most effective search ways to make money online and promote a product or a service. Having a great partner through ad swap or link exchange is beneficial to both parties as it allows them to reach a wide customer base in a short amount of time.

    The key factor of being highly successful for this strategy is to find great relevancy partners for your online business. You have to be careful while you are selecting your own join venture partners.

    5) Join Other Affiliate Programs

    The fifth is through joining affiliate programs. Having affiliate marketing entrepreneurs to do the work means allowing them to bring tons of traffic to a website. Skyrocketing sales would be realized as a result, and both the affiliate marketing entrepreneur and the website owner will benefit from the situation.

    May I clarify the above statement? If you are an affiliate marketing entrepreneur, it is a great idea to find OTHER affiliate marketing entrepreneurs to work for you such as 2-tier affiliate program, multi-tier affiliate program and etc. Otherwise, if you have your own products or you are internet marketing entrepreneur, you must setup your own affiliate program to drive more traffic and earn money quick online through it.

    6) Automated Your Back-End Selling Through Your Opt-in List

    The sixth is by having a list of subscribers that one can refer to every so often, because they are those which would prove to be valuable assets for the marketer concerned. The use of autoresponder and personalized newsletters is one way of keeping track of them all, and holding on to them by letting them know about new products and services is an essential task that should be done by the affiliate marketing entrepreneur concerned.

    Personally, the key of this strategy is to automate your back-end selling through your opt-in list and e-mail marketing system. I strongly believe that back-end selling is an extremely powerful technique for driving a lot of traffic and sales.

    Join FREE now to drive laser-traffic to your website and build your opt-in list dramatically today.

    7) Take a Good Care Of Your Customer or Existing Buyer

    The seventh is by knowing one’s market through and through. It is important for traffic to be targeted to those who might have a special interest in the theme or topic of one’s website. This way, a solid customer base is going to be created. Once a potential customer shows an interest in a particular website by paying it a visit, one must not waste time in trying to show him that his effort is worth it.

    I highly recommend you to take the best care of your customer, subscriber or even existing buyer. The more you care them, the more make money business opportunities you have from them!

    Finally, traffic generating strategies are important in trying to make one’s affiliate marketing business career inch forward. It is always advantageous to plan one’s moves in any business that he might undertake. This is particularly so in home based affiliate marketing business. If one knows how to get people to see what he has to offer, then he is on the right track. I highly encourage you to take your action seriously through the above 7 search ways to make money online and start driving laser-traffic to your website NOW!

    Sign up now to get up-to-date wealthy of informative about home based affiliate business and start building highly profitable & successful home based affiliate business now. You’ll find a lot of secrets, tips and recommended affiliate programs to help you to make money quick online. Don’t reinvent the wheel!

    zmilliondollars
    http://www.articlesbase.com/online-promotion-articles/discover-7-search-ways-to-make-money-online-drive-lasertargeted-traffic-to-your-website-118647.html

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